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December 11, 2023

Hospitality Designers: Boost Your Clients’ ROI with Custom Outdoor Furniture

The hospitality industry continues to grow and become more competitive. Creating memorable and inviting spaces is a key focus for businesses that want to enhance guest experiences. Hospitality designers play a pivotal role in achieving this goal, and their influence has expanded beyond traditional interior spaces to encompass outdoor areas.

Calico’s custom outdoor furniture allows hospitality designers to transform the outdoor spaces of hotels, restaurants, bars, country clubs and more. When done right, custom outdoor furniture can significantly boost the return on investment (ROI) for your clients.


Designers’ Increased Role in the Hospitality Industry

Hospitality designers have evolved from mere decorators to strategic partners in shaping the overall guest experience. They now contribute significantly to the branding, functionality, and ambiance of hospitality spaces. As the industry recognizes the impact of design on customer satisfaction, designers find themselves at the forefront of decision-making processes. They often collaborate closely with stakeholders to create spaces that not only look aesthetically pleasing but also meet the operational needs of businesses.


Designing Outdoor Spaces in Hospitality

The outdoor areas of hospitality establishments have become an extension of the overall design strategy. From rooftop lounges and poolside retreats to al fresco dining spaces, outdoor areas play a big role in attracting and retaining guests. Designing these spaces requires a holistic approach, considering factors such as climate, local surroundings, and the overall brand identity. Hospitality interior designers must strike a balance between functionality, comfort, and visual appeal to create outdoor spaces that are both inviting and aligned with the brand’s narrative.


Design Trends in Hospitality Outdoor Spaces

Hospitality designers are at the forefront of defining trends for hotels, restaurants, bars, and more. Some notable trends in hospitality outdoor designs include:

1. Biophilic Design:

Incorporating natural elements into outdoor spaces enhances the connection between guests and the environment. Biophilic design uses greenery, natural light, water, and organic materials to achieve this result.

By fostering a harmonious relationship between people and their surroundings, biophilic design seeks to enhance well-being, creativity, and overall satisfaction in commercial spaces.

2. Multifunctional Spaces:

Flexibility is key in modern outdoor designs. Spaces that can transition seamlessly from daytime lounging areas to evening social hubs or event venues are highly sought after. Modular furniture and adaptable layouts are essential components of this trend.

3. Sustainable Practices:

The hospitality industry is increasingly adopting eco-friendly practices, and outdoor spaces are no exception. Designers are integrating sustainable materials, energy-efficient lighting, and water-saving features to align with the growing emphasis on environmental responsibility.

4. Technology Integration:

Smart technology is finding its way into outdoor spaces, providing guests with enhanced comfort and entertainment options. From integrated sound systems to climate control solutions, incorporating technology into outdoor designs is on the rise.

5. Personalization:

Guests seek unique and personalized experiences. Hospitality designers are incorporating one-of-a-kind elements into outdoor spaces, such as custom furniture, art installations, and personalized lighting, to create a memorable and individualized atmosphere.


The ROI of Custom Outdoor Furniture

Custom outdoor furniture from manufacturers like Caluco is a game-changer for hospitality interior designers looking to maximize the ROI for their clients. Here’s how investing in custom outdoor furniture can provide long-term benefits:

1. Brand Alignment:

Custom outdoor furniture allows designers to align the furniture design with the overall brand identity of the establishment. From color schemes to materials and shapes, every element can be tailored. This reinforces the brand’s narrative and creates a cohesive visual experience.

2. Unique Aesthetic:

Off-the-shelf outdoor furniture might be functional, but it lacks the uniqueness that custom pieces bring to a space. Custom furniture enables designers to create signature pieces that stand out and become synonymous with the establishment’s identity.

3. Tailored Comfort:

Hospitality is about creating a comfortable and welcoming environment. Custom outdoor furniture allows designers to tailor the dimensions, ergonomics, and features of each piece to ensure optimal comfort for guests. Ultimately, this encourages them to linger and enjoy the space.

4. Durability and Quality:

Custom furniture from Caluco provides the opportunity to choose materials and finishes that align with the specific requirements of the outdoor environment. This ensures longevity and durability, reducing the need for frequent replacements and maintenance.

5. Space Optimization:

Custom furniture enables designers to maximize the use of available outdoor space. Whether it’s creating modular seating arrangements or customizing tables to fit unique layouts, custom pieces can be designed with the spatial constraints and opportunities in mind.

6. Seamless Integration:

Custom outdoor furniture can be seamlessly integrated into the overall design concept, ensuring that it complements other design elements, such as landscaping, lighting, and architectural features. This integration enhances the overall aesthetic appeal of the outdoor space.

7. Guest Experience Enhancement:

The guest experience is at the core of hospitality design. Custom outdoor furniture, designed with the guest in mind, enhances the overall experience by providing unique and comfortable spaces for relaxation, socializing, and dining.

8. Long-Term Cost Savings:

While the initial investment in custom outdoor furniture might be higher than off-the-shelf options, the long-term cost savings can be significant. Custom pieces are often of higher quality and durability, reducing the need for frequent replacements and repairs.

Additionally, Caluco’s innovative designers are able to create more affordable pieces than appearances suggest.


Hospitality Industry Designers and Custom Outdoor Furniture

As hospitality designers continue to shape the visual and experiential landscape of establishments, the importance of outdoor spaces cannot be overstated. Investing in custom outdoor furniture allows designers to not only meet the functional requirements of these spaces but also elevate them to a level of sophistication and uniqueness that resonates with guests.

The ability to align furniture design with brand identity, provide tailored comfort, and create a truly one-of-a-kind aesthetic makes custom outdoor furniture a strategic choice for designers aiming to boost the ROI for their hospitality clients. By staying attuned to industry trends and leveraging the power of customization, hospitality designers can create outdoor spaces that leave a lasting impression on guests and contribute to the success of the establishments they design.

Contact Caluco today to learn more about starting your own custom outdoor furniture project. Our outdoor furniture is crafted of high-grade materials chosen for beauty, strength, durability and long-term performance in all weather conditions. We use superior quality aluminum (cast and tubular) and grade A kiln-dried Indonesian teak from sustainable sources. We reimagine rattan and wicker styles that avoid maintenance issues with our own sustainable all-weather resin wicker.

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